Graphic designer and art director, I have been working as a freelancer for over 20 years and collaborate with the best professionals in the world of communication. My job: to create balance and focus. I play with pages, sometimes they are well defined by centimetres of paper, sometimes they are fluid, guided by the pixels of a device. Some pages I draw, with others I make a collage. Some I arrange, throwing away what is no longer needed and rediscovering some white. I love subtracting rather than adding and listening rather than talking. I look for the best form to give content, but I am also convinced that form without substance is very little. I always like to look at everything from a different perspective and put myself on the line even when obstacles seem insurmountable.
FIELDS OF ACTION
Design and restyling of logos.
Creation, processing and adaptation of corporate identities: letterheads, business cards, corporate presentations, both on paper (brochures, leaflets, flyers) and on the web.
Creation and implementation of communication campaigns online and offline. Event management: communication, set-ups and panelling.
Creation of websites through content management platforms.
Study of covers and graphic templates. Layout of books, catalogues, magazines.