paola simoni portfolio

Graphic designer and art director, I have been working as a freelancer for over 20 years and collaborate with the best professionals in the world of communication. My job: to create balance and focus. I play with pages, sometimes they are well defined by centimetres of paper, sometimes they are fluid, guided by the pixels of a device. Some pages I draw, with others I make a collage. Some I arrange, throwing away what is no longer needed and rediscovering some white. I love subtracting rather than adding and listening rather than talking. I look for the best form to give content, but I am also convinced that form without substance is very little. I always like to look at everything from a different perspective and put myself on the line even when obstacles seem insurmountable.